Tipps & Storys

Bike riding is passion, bike riding is fun, bike riding is probably the most environmentally friendly and most efficient means of transport around. To put it in the words of the naturalist Louis J. Halle: "Riding a bike is as close as you can get to the flight of a bird!" Here you'll find stories about bike riding as well as tips and tricks to make cycling even more fun for you and your child.

Founded in 2013 in a garage in Vienna by two bike-mad dads, woom blossomed into an international company in just a few short years. In this area, we'll open up the world of woom and supply you with all our latest news.

Interviews with our woomsters

Have a glimpse behind the scenes at woom. The team behind our woom bikes chat openly about their careers, personal and professional milestones, what it's like to work for a global children's bicycle manufacturer, and – of course – their relationship with cycling.

What's Bojan up to in Halle 14?

woom supports the next generation of industrial designers in Austria

After recruitment comes onboarding

An insight into the woom onboarding process for new starters. IT Project Manager Claudia tells us all about her first few weeks at woom in this interview.

An interview with senior IT project manager José

How our Customer Experience Team steered customer services back on course

"Riding a bike is like being on holiday" – Jan Marcel Katuin in an interview

An interview with April Obersteller

Why is it so difficult lately to get hold of a woom bike?

Safety First: The Women Who Lead the woom Product Safety & Compliance Team

The timeless beauty of woom bikes

"We build relationships" The relationship caretakers: what the new woom e-commerce team are up to

woom to reduce CO2 emissions by 42%

woom ESG manager Anna Vahle: "What we do today shapes the world of tomorrow”

Stiftung Warentest tests children's bikes – and, for the first time ever, woom was tested

Quality control at woom: An interview with Christian Petermann

An Interview with woomster Lisa McGriff: “My goal is to deliver Magic Moments.”

"We hold the threads together" An interview with woom project managers Marlene and Christina

An Interview with woomster Dylan Bures: “You’ll miss the scenery if you’re too focused on the destination.”

'I'm just getting the moles in order' An interview with Ulrike, Supply Chain manager at woom

And woom there it was! – the story of how two bike-mad dads reinvented the children's bike

woom's Christmas Charity Campaign 2023