Sustainability at woom
We strive to get kids excited about cycling and inspire them to live an active and sustainable life. It's our mission to create products and services that are safe and sustainable for the good of people and the planet.
woom sustainability reports
Our annual sustainability report tells you everything you need to know about our progress so far and what action we're taking to make the world a better place.
Our objectives for 2030
We have set ourselves ambitious environmental, social and governance objectives for 2030.
OUR ENVIRONMENTAL OBJECTIVES
Promote circular business models and eco-design
Increase the use of recycled materials in our products
Enhance sustainability in product packaging
Reduce emissions from our operations and supply chain*
OUR SOCIAL OBJECTIVES
Promote diversity and inclusion at woom
Make the future brighter for children around the world
Ensure our supply chain partners maintain fair working conditions*
OUR GOVERNANCE OBJECTIVES
Maintain robust governance and policies
Enhance management systems for product quality and safety assurance
Promote transparency throughout our supply chain*
* We have set this objective together with our partners.
You can read about the progress we have made towards achieving our objectives in our sustainability reports.
Our commitments
Here you can read about some of our public commitments, initiatives and partnerships relating to sustainability.
Cycling Industry Climate Commitment
This initiative requires bike brands to commit to taking action to reduce greenhouse gas emissions and adopting a more sustainable business model. woom signed in May 2022.
Science Based Targets initiative (SBTi)
The SBTi helps businesses to set science-based CO2 emissions reduction targets. The reduction target set by woom has been approved by the SBTi and published on its website since 2022.
Sustainable Development Goals
The 17 Sustainable Development Goals set by the UN provide a blueprint for addressing global challenges such as climate change, inequality and pollution. woom has committed to seven of the SDGs – 3, 5, 8, 11, 12, 13 and 17.*
"We see cycling as a powerful force for making the shift to climate-friendly, healthy, efficient and enjoyable urban and rural mobility. Every woom bike brings the world one step closer to sustainable travel and a more livable future."