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Happy New Colors: woom unveils two brand new color schemes


Vienna, 4 March 2024: woom, the international manufacturer of bikes for children and teenagers, is making cycling even more fun this spring by releasing its bestselling woom ORIGINAL range in two brand new colors. The woom ORIGINAL bikes for children aged 1.5 to 8 years (bike sizes 1 to 4) are now available in a vibrant LIZARD LIME and bold FLAME ORANGE from both the woom online shop and specialist retailers.

To mark the start of this year's cycling season, woom is launching its bestselling ORIGINAL bikes – long regarded as the company's signature product range – in two brand new colors. Available now, the new LIZARD LIME and FLAME ORANGE color schemes extend the existing range of woom bike colors, including woom red, sky blue, and purple haze, and make cycling even more fun for children aged 1.5 to 8 years. 

woom's mission is to get millions of children around the world to love riding their bike. woom designs superlight children's bikes that promise unforgettable adventures with a focus on fun and safety, while helping children to develop their cycling skills. woom bikes are known for their exceptional quality and child-friendly ergonomic design. Their light weight, intuitive handling, and child-centric geometry make learning to ride a bike faster and easier. 

Colorful designs for maximum cycling fun

The new color schemes have been created to give young cyclists even more opportunities to express their personal style and fall in love with cycling. 

"We know from our market research that color plays a part in around 80% of purchasing decisions. Our bold new spring colors are therefore designed to appeal to children and make cycling even more fun. And fostering this love of bike riding in children is what woom is all about," explains Paul Fattinger, woom CEO.

woom strongly believes that children who discover the joy of cycling at a young age are more likely to continue cycling, lead a healthy and active life, and contribute to a greater shift towards sustainable mobility as they grow up.

The new-look woom ORIGINAL bikes in LIZARD LIME and FLAME ORANGE are available now from the woom online shop and specialist retailers.


  • The woom ORIGINAL in sizes 1 to 4 is now available in two brand new colors: lizard lime and flame orange.
  • A great all-rounder, the woom ORIGINAL comes in 6 different sizes for children and teens aged 1.5 to 14 years.
  • Central to the design is the superlight aluminum frame, which ensures woom bikes are up to 40% lighter than other children’s bikes on the market.
  • Excellent handling and child-specific ergonomics result in a safe ride. Children have fun as they intuitively pick up on the key motor skills they need to ride a bike.
  • The ergonomically shaped grips feature a narrow central section for grip and an over-sized outer edge to protect children from serious injury should they fall onto the handlebars. They can also be unscrewed, making them easier to clean.
  • The ergonomically shaped brake levers are specifically designed for small hands and can be operated with minimal force. The all-important rear brake is easily identified by young children thanks to its eye-catching green color. This distinctive design aims to eliminate mix-ups and therefore reduce the risk of injury. 
  • The steering limiter between the fork and frame on the smaller models boosts safety by preventing crashes caused by overturning the handlebars.
  • Whether on tarmac, gravel, or dirt, the woom low-resistance tires guarantee maximum grip on any surface – on both straights and corners and in all weather conditions. The reflective stripe on the tires' sidewall also ensures optimum visibility even in low-light conditions.
  • Timeless design: woom ORIGINAL bikes have received many global design prizes for their stylish silhouette and clean design language, including the Red Dot Award, the German Design Award, the Design&Innovation Award, and many more. 

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Please note: These images may only be used in relation to woom for editorial purposes. Thank you!

About woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With lightweight, timeless design, high-quality components, and child-specific geometry, woom is setting new standards for premium children's bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 30 countries – including the USA – you'll see kids and teens riding woom bikes. 

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Belinda Ableitinger, PR Manager
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