Discover the bike revolution by woom. NOW!
1. A fundamental shift in mobility habits starting in the past decade, especially prevalent in towns and cities, with bikes taking a leading role. Driven by a desire to protect the planet and make urban areas healthier and safer places to live.
2. woom NOW. A revolutionary bike from woom that has redefined urban mobility for children and teenagers. Carrying a school bag on a bike has never been easier – or cooler.
A clever design that utilises ultra-light components and materials to achieve an optimal overall weight for bicycles. Critical for the fun factor. A non-negotiable at woom. The woom NOW may come with a lot of components*, but the lightweight build ensures that it still weighs significantly less than other bikes with a similar specification.
* Hydraulic disc brakes, front rack, hub dynamo lighting, built-in reflectors, mudguards, kickstand, frame bag, bell
A clever way of transporting stuff above the front wheel of the bike. Carrying school bags and sports kits on a bike has never been easier – or cooler. As the rack is attached directly to the frame on the woom NOW, the result is smooth and steady handling in all scenarios. The clever design prevents any straps from getting caught in the spokes and provides sufficient steering clearance even when transporting tall objects.
Freedom of movement
The opportunity to move freely. The woom NOW enables unrestricted mobility while riding – both in traffic and on the bike itself. Directly attached to the frame, the front rack makes it easy to carry bags safely. No sweaty backs. No items going rogue and falling out. No straps getting caught in the spokes. Just a clear view of where you and the bike are going. And a welcome sense of freedom like never before.
A set of principles relating to the nature of beauty and taste. In common usage: the question of what we find attractive and want to look at. The aesthetics of the woom NOW are spot on thanks to its fresh and clean design concept that seamlessly integrates the bike's technical features. Its confident, cohesive silhouette, matt finish and black components complete the cool, urban look.
How we get from A to B within our towns and cities. Cycling and walking are the most sustainable, low-impact options based on emissions and space requirements, followed by public transport. Sustainable mobility is key to creating livable, safe cities that are fit for the future. This is where bikes come in. Instilling a love for cycling in children and teenagers is an important part of the bike revolution and the core mission of woom.
Young people born between 2010 and 2024. The way this generation thinks and acts is partly shaped by megatrends, like urbanisation, health, climate change and sustainability. Members of Generation Alpha want flexibility, freedom, independence and ways to express their individuality. They question the status quo: Does urban mobility have to stay the way it is in most cities? Or can we say goodbye to congested roads, polluted air and priority for cars once and for all? The woom NOW is a bike designed for this generation. Just like them, it doesn't settle for the status quo. Does a modern urban bike really need to look like a classic city bike? Or is there a better way to mesh aesthetics, freedom, and fun with urban mobility? This is precisely what the woom NOW does.
An accolade awarded to innovative products and projects to celebrate exceptional execution and clever designs. Recognition of the work that has gone into a product and an indication of high quality. The woom NOW has already won six design awards (last update: 25 May 2022).