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Heroes Purchase Program

We created our Heroes Purchase Program as a way to show appreciation and give back to the heroes who walk (and ride) amongst us. Your dedication is inspiring, and this special offer is our way of thanking you for your unwavering service. 

Who’s Eligible

Military personnel, veterans, first responders, doctors, healthcare workers, teachers, and professors are each eligible for a 10% discount on all kids’ bike purchases. 

Using This Program

ID.me makes it easy to tap into discounts at hundreds of retailers. When at the checkout page with a woom bike in your cart, simply click the green “Verify with ID.me” button. 

Once you’ve been verified through ID.me, you’ll receive a unique discount code. Head back to your woom cart and paste the code into the discount code field, and you’ll see a 10% discount applied to each bike on the order.

Step 1:

Start Shopping

When you've found the perfect bike, head to the checkout page.

Step 2:

Verify Your Status

During checkout, simply click the green “Verify with ID.me” button. 

Step 3:

Redeem Your Discount

Once verified, you can enter the code provided for a 10% off discount

FAQs

Who is this program for?

    • Military personnel and veterans
    • First responders
    • Doctors and healthcare workers
    • Teachers and professors


What is the discount?

Those eligible will receive a 10% discount on each bike purchase. Note the discount applies to the order subtotal and excludes shipping and tax. Accessories and apparel are not included in the discount.


In which countries is the discount applicable? 

Both Americans and Canadians can use their ID.me discount during checkout on the US woom online store. 


Is it stackable with ongoing promotions?

The 10% ID.me discount on bikes cannot be combined with other bike promotions. 


What happens if I recently purchased and did not apply my ID.me discount?  

Unfortunately, ID.me discounts cannot be retroactively applied to past orders. 


What happens when I verify my status?

Once you’ve been verified through ID.me, you’ll receive a unique discount code. Head back to your woom cart and paste the code into the discount code field, and you’ll see a 10% discount applied to each bike on the order.


Can I provide my discount to non-eligible friends?

No, this program was created only for eligible members. ID.me’s platform is designed to detect fraudulent activity and reserves the right to deny access if terms of usage are abused. 


Does signing up for ID.me mean I’ll start receiving newsletters and promotions from ID.me?

In short, no. You will receive a single confirmation email that will be required to set up your account. After that, you may get an invitation to opt into receiving communications from ID.me, but you aren’t required to sign up. To learn more about ID.me’s privacy policy click here.

Where can I learn more about ID.me?

  • Information about offers and benefits can be found here.
  • The ID.me Help Center can be found here