Cyber Incident at woom

On Friday, November 7, 2025, woom GmbH was affected by a cyberattack. Despite extensive security measures, an internationally operating hacker group managed to enter parts of the company's system landscape as part of a large-scale cyberattack.

woom immediately initiated all necessary measures. Together with an international team of experts from the agency Cyberschutz (Cyber Protection), woom immediately analyzed, contained, and successfully processed the incident. Thanks to the rapid response and coordinated action, all systems could be fully restored as quickly as possible. There are indications that some customer information may have been affected, but no sensitive data.
The security of data and systems is the highest priority for woom. woom will continue to invest ongoingly in the latest security standards and the further development of its IT infrastructure in the future to ensure the highest possible level of protection.

About woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With their light weight, timeless design, high-quality components and child-specific geometry, woom bikes set new standards for premium children's bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 40 countries – including the USA – you'll now find kids and teens riding woom bikes.

Questions & contacts:
Belinda Ableitinger, press officer woom GmbH
+43-664/888-22-837
[email protected]
https://www.woom.com