Summer vibes meet fall rides: The woom GO in spearmint crush

Vienna, 17/09/2025: woom launches a fresh spearmint crush colorway in time for fall. This limited edition model of the iconic woom GO children's bike for kids aged 18 months to 8 years is available now, while stocks last. The pastel mint green with a subtle color fade channels the sense of summer being endless and sparks a sense of adventure, even as temperatures cool off.

"With spearmint crush we want to carry a touch of summer into the fall. The new color is fresh – a gentle mint green combines with aqua within a subtle gradient, delivering a touch of brightness as the days get shorter. The colorway has a lot of life in it without being loud and in-your-face. We've deliberately developed a modern colorway rather than opting for more standard fall hues. This colorway embodies everything the woom GO stands for: childlike curiosity, the joy of movement, and the carefree lightness with which children discover the world," says Jen Holloway, Color Designer at woom.

woom GO Limited Edition with fresh color fade
This special edition model joins the woom GO color palette with a one-off colorway in the standard four sizes for riders aged 18 months to 8 years. With the pastel mint green, white frame components and black BMX-style bars, it makes a visual impact. The fading effect with the color shift from dark-to-light tones of green creates a really mesmerizing aesthetic for each bike and evokes a sense of endless summer days. For additional visibility, this model also features reflective details, including the woom logo and the size sticker on the top tube. The new colorway syncs with the brand's Mix & Match strategy, so kids can coordinate their bike perfectly with their helmet and other accessories from woom for the ultimate bike life.

The new Limited Edition bikes in spearmint crush can be purchased from the woom online shop and through woom retailers, while stocks last.

If you're interested in looking more closely at the woom GO, please e-mail [email protected] and we'll be happy to send a test bike to your editorial team.

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• Balance bikes and bikes for learning to ride safely with 12″, 14″, 16″ and 20″ wheels for kids aged 18 months to 8 years
• Colors: woom red, vibrant yellow, hot pink, metallic blue, metallic turquoise, and the all-new, standout spearmint crush colorway
• Schwalbe tires: high-quality, lightweight tires with low rolling resistance for maximum safety with minimum effort and reflective stripes on the sidewalls
• Gearing: automatic 2-speed gearing (size 3 AUTOMAGIC), microSHIFT Ds45 7-speed gearing (size 4)
• Brakes: Alhonga or C-Star rim brakes (sizes 1 to 3), C-Star rim brakes (size 4)
• Grips and saddle with increased comfort: saddle designed in collaboration with Selle Royal to fit children's pelvises and narrower handlebar grips 
• Handy hold for carrying: textured at the pointed end of the saddle on the woom GO 1 and woom GO 1 PLUS balance bikes to make them easier for parents to carry
• Sizes 2 to 4: ABC markings on the BMX bar and seatpost so the saddle and handlebars can easily be adjusted as the child grows
• Size 4: particularly easy-to-use twist grip shifter with a fun, child-specific gear indicator that helps young riders get to grips with gears in no time (hare to go faster; tortoise to go slower)
• Sizes 2 to 4: compatible with the POP Kids' Bike Basket (out now in a new color – marshmallow pink)

About woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With their light weight, timeless design, high-quality components and child-specific geometry, woom bikes set new standards for premium children's bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 40 countries – including the USA – you'll now find kids and teens riding woom bikes. 

Inquiries & contact:
Belinda Ableitinger, press officer woom GmbH
+43-664/888-22-837
[email protected]
https://www.woom.com