woom management team update Nicole Lunzer heads up global marketing at woom
Vienna, 4 December 2024: Nicole Lunzer (33) has been taking the lead on global marketing for woom, the international manufacturer of bikes for children and teenagers, since the beginning of June 2024. In her role as Vice President of Brand, she's responsible for managing the market leader's brand globally. Nicole Lunzer is now part of the management team headed up by CEO Bernd Hake.
New addition to the woom management team
Earlier this year, in June, Nicole Lunzer started her new job as Vice President of Brand at woom. A marketing specialist with plenty of experience behind her, she has worked in different roles at the company since 2022. She has played a pivotal role in woom product launches and 4P marketing positioning in that time. In her new role, she's driving efforts to elevate and grow the popular brand globally. Her work covers the global brand strategy, product management and commercialization, graphic design and copy, customer loyalty and public relations.
Nicole has impressive expertise in international brand management, brand communication and product positioning. Before joining the team at woom, she worked at Beiersdorf AG for a number of years. She took on local and global management positions for the NIVEA brand during her time there, covering a range of product categories. She was born in Burgenland in Austria but has plenty of international experience from working in Paris, Hamburg and Basel and, most recently, heading up the NIVEA Skin Care brand management team in Switzerland.
Nicole Lunzer on her new role
"It's a huge privilege to manage a brand like woom that has positioned itself as such a strong market leader over the years. We love to see the joy in children's eyes when they're riding our bikes. There's no better sign of our success. I'm excited to be working with our teams to move forward on our mission to inspire millions of kids to love riding their bikes. Another goal is to improve the brand experience for children and grown-ups all around the world," says Nicole, who is clearly delighted about her new role.
"Over the past six months, we've achieved a special milestone with the successful launch of our new woom EXPLORE all-round bike designed specifically for older children. We've also made further progress with our plans to grow woom globally. Looking ahead to the future, I'm excited about enhancing our brand communication with "enjoy the ride" as our new global tagline. This is the philosophy at the heart of our brand, which is there for children – and their parents – throughout their entire childhood. I'm also looking forward to launching innovative new products that will inspire even more children and boost the brand internationally," says Nicole.
woom CEO Bernd Hake on the new addition to the woom management team
"Nicole is an excellent marketing professional with an impressive background in global brand management. We're impressed by her strategic way of thinking and her skill and motivation to put plans into action. Since joining woom, Nicole has become known for her transformational leadership style that is based on the core values of transparency, trust and empowerment. These principles are at the heart of the whole woom management team too. With her experience and eye for trends, she'll be instrumental in our efforts to position ourselves as a strong and resilient brand with unique and innovative products in the modern world of digital communications," says woom CEO Bernd Hake.
Alongside her day job, Nicole is committed to professional development and speaks at industry events. In her free time, she enjoys traveling and finding inspiration in new cultures. Closer to home in Vienna, she recharges her batteries with yoga, dancing and cycling.
Innovative brand management at woom
woom, the popular producer of innovative bikes for children, has positioned itself as a strong global brand in recent years. The brand's most recent win was the Austrian State Prize for Marketing in 2024. With Nicole Lunzer leading the marketing team, woom is in the perfect position to keep innovating and creating captivating campaigns long into the future.
Photos:
Download link, copyright woom GmbH
Please note: These images may only be used in relation to woom for editorial purposes. Thank you!
About woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With their light weight, timeless design, high-quality components and child-specific geometry, woom bikes set new standards for premium children's bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 30 countries – including the USA – you'll see kids and teens riding woom bikes.
Inquiries & contact:
Belinda Ableitinger, PR Manager
+43-664/888-22-837
[email protected]
https://www.woom.com