1. woom® children's bikes
  2. We are woom
  3. Visions and values

Vision and Values

We make premium superlight bikes for the next generation of riders. Every woom bike is built to last, bringing joy that lasts generations.

Our mission is to create products of such exceptional quality that they provide children and their parents with unforgettable experiences.

Marcus Ihlenfeld, Founder of woom

Our hope is that children who experience these magical moments on their bikes will grow up to be adults who regularly ride their bikes and become ambassadors of the transport revolution. 

We see cycling as a powerful force for making the shift to climate-friendly, healthy, efficient, and enjoyable urban and rural mobility. Every single woom bike brings the world one step closer to sustainable travel and a more liveable future. 

Our vision and mission form the basis for the design and quality of every single woom bike.

All woom bikes therefore have the following characteristics:

Four children riding woom EXPLORE bikes wearing woom READY helmets on a sunny street with palm trees.

Kid-friendly and ergonomic

When it comes to the needs of young riders, we make no compromises. 90% of our bike parts have been specially developed for kids and are produced exclusively for woom. This means that our bikes are meticulously designed to match the specific needs and anatomies of children.

Laughing toddler riding a soft sprout woom WOW balance bike in a bright living room.

Superlight

Bike weight is absolutely critical when it comes to ensuring a fun ride. Our ongoing development work has enabled us to build bikes that are much lighter than conventional kid's bikes.

Child on a pink woom GO 1 with a purple woom READY helmet smiling at a woman outdoors.

Intuitive

Feeling at ease on a bike means the next ride can't come soon enough.The best proof? Kids learn how to ride on our bikes a lot faster than they do on standard children's bikes.

Child wearing a woom READY helmet sitting next to a spearmint crush woom GO bike on a sunny plaza.

Cost-efficient

Even though we are passionate about developing the best bikes of the highest quality, we always have our eye on the bottom line. That makes woom bikes affordable for everyone. Their prices are on a par with those of good standard children's bikes. And because our bikes are of such high quality and retain their value, you can expect a very high resale value for a used woom bike.

Two children taking a selfie next to their woom OFF mountain bikes in a sunny forest area.

Manufactured worldwide by the best

We love having happy customers all around the world. By partnering with highly specialized manufacturers based in countries ranging from Poland to Cambodia, we can guarantee our signature quality every time. Much of our production is handled by specialized Taiwanese bike companies with decades of expertise in bike production and manufacturing facilities in countries across Southeast Asia.

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