About Us

We are woom

We inspire an active, adventurous childhood for the next generation of riders. This remains at the heart of everything we do. We create innovative, premium, and kid-centric products and experiences that inspire the love of cycling.

The wheels keep turning

What's followed has been years of researching, innovating, and designing to constantly improve what wooms offers. The result? Innovative and award-winning products that continue to break new ground in the world of kid's cycling.

Kid-friendly and superlight

When it comes to the needs of young riders, we make no compromises. 90% of our bike parts have been specially developed for kids and are produced exclusively for woom.

This means that our bikes are meticulously designed to match the specific needs and anatomies of children at every stage, ensuring a joy that lasts generations.

Bike weight is absolutely critical when it comes to ensuring a fun ride. Our ongoing development work has enabled us to build bikes that are 40% lighter than conventional bikes made for kids. This makes woom bikes the lightest on the market.

Safe and simple learning

When it comes to learning new skills, comfort and confidence is everything. Riding a bike is no different. A joyful ride gives extra motivation to keep going. That's why children learn to ride considerably faster with woom than with other bikes.

Enjoy the ride

Freedom, confidence, and joy. That's what riding a bike is all about. Our kid-centric design ensures fun comes first, with durable quality built to last.

Fair Prices

Even if we are passionate about designing the best bikes to the highest possible standards, we still pay close attention to the price. That's why woom bikes are affordable for everyone, especially as they hold high resale value.