NEON ON! woom launches limited-edition neon colourways for a summer full of adventure

Vienna, 7 July 2026: woom, the international manufacturer of bikes for kids and teens, is making a bold colour statement with its latest limited-edition release in neon lime and neon pink. Vibrant, playful and impossible to miss, these arrestingly bright neon colourways bring a fresh burst of energy to every ride. Available now while stocks last.

There's a reason neon is having a moment. It's the colour of confidence, of taking up space, of self-expression. With the NEON Limited Edition in neon lime and neon pink, woom reinterprets this trend beyond colour, transforming it into bikes that don't just take kids on adventures – they help them express who they are.

"neon is more than a colour.  We see this new colour collection as an attitude and a message – bold, confident, yet effortlessly integrating into our design world," says woom Colour Expert Jen Holloway on the new limited edition launch.

Freedom looks fresh in neon
At the heart of the neon limited edition drop is the conviction that cycling is more than just getting from A to B, but also freedom, adventure and identity. "This is much more than a new colourway for us, it's a statement: Here we are," says Nicole Lunzer, VP of Brand at woom. "With our NEON ON campaign, we want to encourage kids to be seen, take up space, and shape the world around them in their own unique way. This campaign brings that spirit to life through bold design, vibrant energy, and a confident sense of self-expression. Because for kids and pre-teens, riding a bike isn't just about getting somewhere – it's part of who they are."