Founded in 2013 in a garage in Vienna by Marcus Ihlenfeld and Christian Bezdeka – both dads and both mad about bikes – woom has now blossomed into an international company. We are represented in 30 countries, including Austria, Germany and Switzerland as well as the Scandinavian countries, Spain, France, Italy and elsewhere. woom also has a presence in the USA and China.

Our company's story began with the decision of two bike-mad dads, Christian Bezdeka and Marcus Ihlenfeld, to develop a bike for their kids that would perfectly fit the proportions and riding behaviour of children.

In 2013, the time was finally right: Christian, a trained biomedical technician with a degree in industrial design and years of experience within the bike industry, and Marcus, who up to that point had been a marketing manager within the automotive industry, founded woom in a garage in Vienna.

After Christian struggled to find enough statistical data online about the anatomy of children, he developed his own size tables to perfectly adapt the bikes to the needs and proportions of children.

Even before founding woom, Marcus taught some 200 children how to ride a bike on the street right in front of the garage, allowing them to experience that magical moment.

Dynamic growth

In the years since our company was first founded, we've gradually evolved to become one of Europe's most popular and successful children's bike manufacturers. Today we are present in 30 countries worldwide. woom is a market leader in Germany, Austria and Switzerland in particular and the brand also has a strong presence in the USA.