Vienna, 03/03/2026: As soon as the sun starts shining, kids can't wait to get out and about on their bikes. And woom, the international manufacturer of premium bikes for children and teenagers, is bringing a fresh vibe to kick off the new season. The popular woom GO bikes for kids aged between 18 months and 8 years are now hitting city streets and country paths in perfectly pretty powder pink. GO powder pink! 

The soft pastel shade of pink matches the beautiful blossom kids see on their spring bike rides. And it also goes to show that pink is more than just a new color. It's a vibe, it's an attitude – and it's not just for girls. Plus, it's the color requested most by the woom community. So, here it is – woom can confidently say You asked, we listened. The woom GO bikes in POWDER PINK are available now in four sizes for children aged between 18 months and 8 years from the woom online shop and specialist retailers.

The woom GO bikes grow with the children that ride them – from the very first woom GO 1 balance bikes to the woom GO 2 and woom GO 3 bikes for kids who are ready to pedal and all the way to the woom GO 4 with gears. All the models are lightweight and easy to handle with an ergonomic design and child-specific safety details so that kids can learn to ride confidently and safely one step at a time.

"We're introducing powder pink as a timeless pastel color that brings a fresh new vibe to the range," says color expert Jen Holloway. "But we're also staying true to the woom GO concept of lightweight bikes with child-specific components and clever safety features. Design meets functionality without any compromises."

Images:
Download link, copyright woom GmbH

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About woom
woom is an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With their light weight, timeless design, high-quality components and child-specific geometry, woom bikes set new standards for premium children's bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 40 countries – including the USA, the Middle East and China – you'll now find kids and teens riding woom bikes. 

Inquiries & contact:
Belinda Ableitinger, press officer woom GmbH
+43-664/888-22-837
belinda.ableitinger@woom.com
https://www.woom.com