The ideal gift for little wobblers: the beloved woom WOW in all-new woom red as a special Christmas edition, including an exclusive extra Stapelstein® surprise.

Vienna, 29 September 2026: As the countdown to Christmas begins, woom has a new gift for little wobblers: the woom WOW balance bike in iconic woom red, available as a limited festive edition and bundled with three Stapelstein® Original Minis.

The set brings together two childhood favourites and opens up even more opportunities to move, play, and discover in everyday play. Both brands share a belief in the importance of movement in the early years. As children move, they’re also learning, building balance and coordination, as well as developing confidence along the way. The innovative woom WOW gives little learners an ideal introduction to life on two wheels, while the colourful Stapelstein® Original Minis invite them to roll, balance, build, and create their own challenges. Together, they can become the building blocks for a first bike obstacle course, indoors or outside. For this special bundle, the three Stapelstein® elements come in an exclusive colour scheme. The green Stapelstein® is a special co-creation between the two brands, with its yellow and red speckles designed to complement the festive edition woom WOW and its yellow end caps.

"woom red is not only a timeless classic but is our signature brand colour," says Jen Holloway, Colour Expert at woom. "On the woom WOW, this shade adds a fresh, cheerful touch under the Christmas tree, perfectly connecting our brand's roots with the first big adventure on two wheels."

The woom WOW Seasonal Colour Edition is available now for a limited time from the woom online shop and selected woom retailers, while stocks last.

● Self-balancing wobble: The gentle wobble from side-to-side helps children aged 9 months and up to strike the perfect balance between stability and mobility, giving even the tiniest toddlers confidence and encouraging them to discover their world.

● Self-centering steering: The handlebars automatically swing back to their starting position. This eases children into balance training, giving them a little extra support as they practice their balance and learn to keep a steady line.

● Easy-carry function: The handlebars can be folded away with a simple click, making it easier to carry and store the bike. The clever design means that parents can keep their hands free when they need them, whether pushing a stroller or carrying other things.

● "WOW" at first unbox: The woom WOW arrives fully assembled, complete with a soft toy called Buddy, and activity ideas and accessories for early adventures. This gives parents inspiration and children plenty of ways to discover through play.

● Toddler-specific premium design: The woom WOW has been designed for tiny hands and feet, featuring a low frame, long saddle, silent-glide tires and non-toxic materials that are safe for babies and toddlers. It is made from up to 98% recycled composite material (handlebars, front and rear forks), tested for harmful substances, built to last, and is made in Europe.

Product specification woom WOW:

●   Recommended age range: 9–36 months

●   Recommended child size: 70–100 cm in height

●   Weight: 2.7 kg

●   Measurements: 59 × 32 × 40 cm

●   Material: Aluminium, Omnix, EPP, Silicon, EVA

●   Colours: soft sprout, pop peach, dreamy sky

●       Limited Xmas Edition: woom red, RRP: € 199